The 4 Forces of Growth
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Product Details
Publisher: L&Co Media
Release Date: November 4, 2025
Formats: Hardcover, Paperback, Ebook
ISBN: HC: 978-1-0696700-0-7; PB: 978-1-0696700-1-4; EB: 978-1-0696700-2-1
Trim: 5.5 x 8.5
Page Count: 168
Defy the Odds and Keep Your Company Scaling
Kevin N. Lawrence
Why do some companies keep growing while others stall?
Like pilots navigating turbulence, CEOs must handle the invisible forces that want to drag their companies down and learn to take advantage of the ones that keep them soaring. Drawing from three decades as a growth advisor to CEOs around the world, Kevin Lawrence explains how even exceptional leaders can become victims of their own success and reveals what it takes to keep a company on course.
Filled with on-the-ground examples from real CEOs, The 4 Forces of Growth offers a clear path to achieving real, consistent, and scalable growth by harnessing a few simple tools and avoiding common pitfalls.
Leaders will learn:
why organizations drift from growth without even realizing it,
how to spot early warning signs that a company is veering off course,
the hidden psychology that derails even the smartest leaders,
how to create a team and strategy that are truly geared for growth,
and what it means to be a growth-focused CEO.
Clear, actionable, and direct, The 4 Forces of Growth is your guide to becoming a leader with impact far beyond the balance sheet, allowing you to keep evolving your company and leave a legacy that matters.
About the Author
Kevin N. Lawrence has spent three decades cracking the code on how to keep companies growing. Working side-by-side with CEOs and leadership teams across the world, he has developed a proven approach to help companies go from tens of millions to hundreds of millions in revenue. He is the author of Your Oxygen Mask First and a key contributor to Scaling Up (Mastering the Rockefeller Habits 2.0). Based in Vancouver, Canada, he leads Lawrence & Co, a boutique firm of growth advisors.
Reviews
“This book doesn’t just teach you how to grow your business—it teaches you how to grow yourself as a leader. Every CEO should keep a copy within arm’s reach.”
—Dr. Marshall Goldsmith, New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
“An MBA ‘field manual’ for experienced entrepreneurs who struggle to achieve growth.” —Dr. Brad Smart, CEO of Topgrading, Inc.
“Kevin Lawrence’s 4 Forces of Growth framework has given us the discipline to rise above daily distractions and channel our energy into what matters most for the business.” —Andrew Limouris, founder, president, and CEO of Medix
“Kevin has found the right mix of examples, scientific data, and analogies from his studies to help readers drive growth both in themselves and their companies. The 4 Forces of Growth is a must-read for anyone looking to unleash growth.”
—Brent Parent, CEO of TFS Global
“Kevin Lawrence is the rare coach who can simplify the complexity of business growth. His 4 Forces framework cuts through the noise and shows leaders where to concentrate and prioritize.” —Vishal, Ankur, and Varun Gupta, directors of Ashiana Housing Ltd.
“A clear framework and a reflection of the struggles and breakthroughs every leader faces.” —Angela Santiago, CEO and cofounder of the Little Potato Company
“The 4 Forces of Growth masterfully focuses our attention on the criticality of prioritizing how we spend that most valuable of resources: our time. It is a must-read for any business leader serious about achieving sustainable growth.” —Mark Anderegg, professor of entrepreneurship at the Tuck School of Business at Dartmouth