Capitalism of Happiness
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Product Details
Publisher: Axel Bouchon
Release Date: July 19, 2019
Formats: Paperback, Ebook
ISBN: PB: 978-3-00-062774-3; EB: 978-3-00-062802-3
Trim: 6 x 9
Page Count: 306
Introducing a New Economic World Order that Puts Happiness at Its Core
Axel Bouchon
The saying goes that money can’t buy happiness, but what if happiness were a currency?
In this thought-provoking book, Axel Bouchon walks us through the science of human behavior to show us how capitalism as a system is not built to satisfy human needs. Instead it drives a toxic consumer culture that systematically blocks brain development and erodes mental health. It’s no surprise that some of the wealthiest areas of the world are struggling with record levels of depression, addiction, and anxiety. But what if we could change this? What if we could revamp this system by putting happiness at its core?
The answer is a radical vision for a new economic world order that values happiness as the central measure for progress. Based on the latest insights from neuroscience and technology, this powerful approach could improve the lives of people in the poorest developing nations, the richest corners of the globe, and everyone in between, unleashing a tremendous new wave of progress for each of us, and for all of us together.
About the Author
Axel Bouchon is a biochemist, neuroscientist, and serial entrepreneur. He holds a doctorate degree in biochemistry. After years spent studying the immune system, the brain, and how we learn, his personal and professional passion turned toward finding fundamental breakthroughs for mankind in the area of bioscience and technology. Capitalism of Happiness is his first book. He lives in Berlin.