Come see the Girls IRL in 2015!

In 2015, Girl Friday is taking our show on the road! We’ll be attending conferences, teaching workshops, and more. Keep an eye out for these appearances, and we’ll keep you in the loop as we add even more. Meg, Christina, and I will be holding it down at the San Francisco Writers Conference February 13–15. Come by our exhibitor table to learn about all our latest offerings, pick up a sassy T-shirt, or just chat!

My dear friend Lucy from Book Country and I will be doing a panel called ASSEMBLING THE BUILDING BLOCKS FOR SUCCESS: How Social Media and Free Online Workshops and Resources Can Build Your Writing Community at 3:45 p.m. on Friday, February 13. So if you have some time, come listen in.

Lucy and I are also paneling (is that verb? Is now!) at the Pacific Northwest Writers’ Association Conference, which runs July 16–19. I know it feels like July will never come, frozen friends, but it will and we’ll be there.

If you’d like a slightly more intimate setting in which to discuss social media and marketing, I have two new workshops coming up. Info below. There are currently spaces available in both, but I keep them small, so don’t delay!

See you on the road, book friends!

Social Media Boot Camp

If you’re a writer, marketing your work is part of your job. You know you should be using social media to spread the word, tweeting tweets and liking posts and . . . well, what else should you be doing on there? If you need a comprehensive beginner’s guide to social media, then this course is for you. Learn all the basics of social media in a low-pressure, intimate setting with a knowledgeable, friendly instructor.

We’ll cover platforms like Facebook, Goodreads, Twitter, Tumblr, and more. You’ll leave with a toolkit full of tips, resources, and best practices, and we’ll create and workshop an individual social media strategy for each participant. Consider this class your book publicist in a box. We’ll even throw in a cocktail to help you get over your fear of blogging.

Saturday, February 21, 3:00 p.m.–7:00 p.m.
Girl Friday HQ: 231 Summit Ave. E., Seattle, WA 98102
Cost: $395 per person (includes light snacks and cocktails)

Social Media Master Class

You’ve got the basics of social media down. You know how to blog, tweet, and hashtag, but how do you make the most of your efforts? In this course, we’ll take your marketing skills to the next level.

We’ll cover:

  • How to create a dynamic profile and bio
  • How to connect with fellow authors and writers online
  • Live events and partnering with bookstores and organizations
  • How to pitch bloggers
  • How to write cover copy and press releases
  • Editorial blog calendar: how to keep your blogging on track
  • Integrating your diverse social networks (and what to keep separate)
  • Marketing to real-life friends and connections
  • Attending conferences and conventions
  • And more . . .

You’ll learn how to optimize your content, build your community, and sharpen your pitch. We’ll workshop your bio and pitch, and you’ll leave with a comprehensive toolkit that will give you everything you need to launch your book. This intimate, collegial setting will give you access not only to an instructor with over a decade of experience but also to fellow authors who are serious about selling their work.

*Some basic knowledge is required for this course. If you’re not sure of your level, just ask.

Saturday, March 7, 9:00 a.m.–3:00 p.m.
Girl Friday HQ: 231 Summit Ave. E., Seattle, WA 98102
$595 per person (includes beverages, snacks, and lunch)

Your instructor, Andrea Dunlop, is the social media and marketing director of Girl Friday Productions. She began her career as an in-house publicist at Doubleday and currently works with authors on a variety of projects, from memoirs to paranormal romance novels to self-help manifestos. She strives to help authors craft the perfect marketing strategy, blending traditional publicity outreach with cutting-edge social media tools.

New classes coming soon: How to Self-Publish Your Book